ADVENTURE BUSINESS PRO
Resources & Tools
Everything we use, recommend, and have built to help adventure business owners launch smarter and grow faster.
START HERE — IT’S FREE
Adventure Business Launch Checklist
A 50-item checklist covering everything from permits and insurance to booking software and your first marketing channels. Built from 13+ years of running SURFIT USA — so you don’t have to learn the hard way.
DIGITAL PRODUCTS
Guides & Kits We’ve Built
Every product started as something we built for ourselves at SURFIT USA. Now packaged so you can skip the trial and error.
$49
Adventure Business Starter Kit
Everything you need for your first 90 days — bundled together so you’re not scrambling to create these from scratch.
- 📋 The full Launch Checklist (expanded)
- 📄 Refund policy template
- 📄 Liability waiver template
- 👥 Staff onboarding guide
- 📖 “Your First 90 Days” action plan
$79
FareHarbor Setup Guide
Step-by-step configuration based on our real SURFIT USA setup. Item mapping, time slots, add-ons, OTA sync — everything.
$99
AI Chatbot Kit for Tour Operators
A DIY version of the chatbot we built for SURFIT. Google Sheet template, embed instructions, and customization guide.
$199
How to Pre-Sell Your First Adventure Trip
Video course + workbook covering Facebook ads, early bird pricing, deposits, and minimizing risk before your first season.
NEED IT DONE FOR YOU?
AI Chatbot — Built For Your Business
We’ll build a custom AI chatbot for your tour or adventure company — the same technology we use at SURFIT USA to answer customer questions 24/7, reduce support emails, and convert more website visitors into bookings.
Starting at $500 · Includes setup, training, and 30 days of support
Book a Discovery Call →TOOLS WE USE & RECOMMEND
Our Adventure Business Tech Stack
These are the actual tools we run SURFIT USA on every day. We only recommend what we’ve used ourselves.
FareHarbor
Booking & Reservations
The booking system we’ve used for 10+ years. Handles online bookings, waivers, calendar management, and OTA distribution. Free to set up.
★ Our #1 pick for tour operatorsKit (ConvertKit)
Email Marketing
What we use for our email list and automated sequences. Free for up to 10,000 subscribers. Perfect for newsletters, lead magnets, and nurturing leads.
Free plan availableCanva
Design & Graphics
We use Canva for social media posts, flyers, brochures, and waiver designs. The Pro plan is worth it for the brand kit feature and background remover.
Free plan available · Pro recommendedGoogle Business Profile
Local SEO & Reviews
Completely free and non-negotiable for any local adventure business. Your GBP listing drives more direct bookings than almost anything else.
100% free · Essential for local businessesWordPress + Kadence
Website & Blog
This very site runs on WordPress with the Kadence theme. Flexible, SEO-friendly, and you actually own your content — unlike Wix or Squarespace.
Hosting from ~$5/moGoogle Ads
Paid Advertising
When you’re ready for paid traffic, Google Ads for local search terms gives the best ROI for tour bookings. Start small — even $10/day works.
Pay what you want · Start at any budgetHomebase
Staff Scheduling & Timesheets
Essential for managing seasonal guides and staff. Handles scheduling, time tracking, timesheets, and team communication. Way easier than spreadsheets and group texts.
Free for one location · Perfect for small teamsSEMrush
SEO & Keyword Research
How we find the keywords adventure travelers are actually searching for. Invaluable for blog content planning, tracking rankings, and understanding what your competitors are doing online.
Paid plans from ~$130/mo · Worth it for serious SEOQuickBooks
Accounting & Bookkeeping
What we use to track income, expenses, invoicing, and tax prep for SURFIT USA. Connects to your bank accounts and makes tax season significantly less painful.
Plans from ~$30/mo · Essential for tax timeSome links on this page may be affiliate links, which means we earn a small commission at no extra cost to you. We only recommend tools we actually use and trust.
Not Sure Where to Start?
Grab the free checklist. It walks you through every decision you need to make — and points you to the right tools along the way.
Get the Free Checklist